Marketing--Hispanic Americans.

Scope and Contents The collection is centered around Val De la O's TV variety show which was nationally and internationally sindicated. The material in this collection is organized into four series: Manuscripts/Documents (Newspaper clippings, correspondence, publications, show log, and research files on marketing); Photos (mostly of celebreties); Oversize (Newspapers, posters and promotional material) and Audio-Visual (Val de La O Shows, other recorded audios) . (To see list of Val De La O show guests...