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Mexican Romantic Postcard Collection

Identifier: PICT-2010-004

Scope and Content

The collection consists of postcards that date from 1908 to the 1940s with the majority in the teens, 1920s and 1930s. Most are photographic portraits of anonymous subjects, while others feature songs, poems, or portraits of celebrities such as Lupe Rivas Cacho, Felipe Llera, Esteher Tapia, Ernesto Rubio, and others. Many have messages on the verso. Most were produced and circulated in Mexico, with a few that were printed and circulated in other countries (e.g. Colombia, Spain, Portugal). Some postcards contain interventions of artwork.
Alcance y Contenido La colección consiste en postales que datan de 1912 a la década de 1940 con la mayoría en las décadas 10, 20 y 30. La mayoría son retratos fotográficos de personas desconocidas, mientras que otros tienen canciones, poemas, o retratos de cantores y actores, incluyendo Lupe Rivas Cacho, Felipe Llera, Esteher Tapia, Ernesto Rubio, y otros. Muchos tienen mensajes en el reverso. La mayoría se produjeron y se distribuyeron en México, con algunos que se imprimieron o se distribuyeron en otros países (por ejemplo, Colombia, España, Portugal). Algunas postales contienen intervenciones de obras de arte.


  • 1906-1949
  • Majority of material found within 1910-1939

Language of Materials


Access Restrictions

The collection is open for research.

Copy Restrictions

Limited duplication of print and photographic material is allowed for research purposes. User is responsible for compliance with all copyright, privacy, and libel laws. For more information see the Photographs and Images Research Guide and contact the Pictorial Archivist.


This collection represents a little studied aspect of postrevolutionary Mexican culture and middle class ideals. These images and texts show the intimate part of society, the changing mores, views of family, home and society. The collection affords the opportunity to view many disciplines, including: portrait photography, art, intimacy, love, courtship, family, family relationships, class and gender.


Esta colección representa un aspecto poco estudiado de la cultura mexicana posrevolucionaria e ideales de clase media. Estos imagenes y textos muestran la parte íntima de la sociedad, las costumbres cambiantes, puntos de vista de la familia, el hogar y la sociedad. La colección ofrece las perspectivas de varias disciplinas, que incluyen: retrato fotografía, arte, intimidad, amor, cortejo, familia, relaciones familiares, clase y género.


181 items (1 box) : 1 binder with 181 postcards


Sentimental Mexican postcards from the early 20th century

Physical Location

B2. Shelved by Pictorial Number.

Collection Available Online

The entire Mexican Romantic Postcard Collection is available in digital format from New Mexico's Digital Collections.
Finding Aid of the Mexican Romantic Postcard Collection, 1906-1949
Edited Full Draft
Wendy Pedersen
© 2018
Description rules
Describing Archives: A Content Standard
Language of description
Script of description
Language of description note
Finding aid is in English, with some notes duplicated in Spanish

Revision Statements

  • Monday, 20210524: Attribute normal is missing or blank.

Repository Details

Part of the UNM Center for Southwest Research & Special Collections Repository

University of New Mexico Center for Southwest Research & Special Collections
University Libraries, MSC05 3020
1 University of New Mexico
Albuquerque NM 87131