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White House (Firm) Business Records

Identifier: MSS-444-BC

Scope and Content

The collection contains business papers, letters and correspondence, and tax-related papers of the White House, a merchandise store involved with dry goods and ready-to-wear clothing located on the Plaza in Santa Fe, New Mexico. There are also business records and papers for several other closely associated Santa Fe companies: Blatt Building Company, Blatt Incorporated, and Guarantee Shoe Shop, as well as some of the private papers of the individuals involved in the companies


  • 1912-1970


Language of Materials


Access Restrictions

The collection is open for research.

Copy Restrictions

Limited duplication of CSWR material is allowed for research purposes. User is responsible for compliance with all copyright, privacy, and libel laws. Permission is required for publication or distribution.

Institutional History

The White House was opened in 1912 by Emil and Johanna Uhlfelder, and its first four years were formative in establishing its name and reputation throughout the region. Emil Uhlfelder, a native of Regensburg, Bavaria, came to the West in 1879 to participate in the frontier merchandise business. After he died at the age of 55 in 1916, his wife Johanna remarried, and her new husband Morris Blatt started a small but highly lucrative business empire. In 1924, Johanna Blatt's daughter, Pauline Uhlfelder married Barnett Petchevsky, owner of a local shoe store. The Guarantee Shoe Shop, for all intents and purposes, became part of the family business empire. The owners of the individual companies often went on business trips for and with each other. Although Morris Blatt died in 1944 and his wife sometime thereafter, the business continues today managed by the grandchildren in the same location on the Plaza in Santa Fe. After the original White House business had been sold, Jean Petchevsky and Marion Petchevsky-Silver merged businesses to form the Guarantee Incorporated.


61 boxes (60 cu. ft.)

Processing Information

Inquire with reference staff for access to unprocessed addition - 1 box, B3-13B.
Finding Aid of the White House (Firm) Business Records, 1912-1970
Edited Full Draft
Processed by CSWR STAFF
Language of description
Script of description
Language of description note
Finding aid is in English

Revision Statements

  • June 28, 2004: PUBLIC "-//University of New Mexico::Center for Southwest Research//TEXT (US::NmU::MSS 444 BC::White House (Firm) Business Records)//EN" "nmu1mss444bc.sgml" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15).
  • Monday, 20210524: Attribute normal is missing or blank.

Repository Details

Part of the UNM Center for Southwest Research & Special Collections Repository

University of New Mexico Center for Southwest Research & Special Collections
University Libraries, MSC05 3020
1 University of New Mexico
Albuquerque NM 87131