Ward Hicks Advertising Printing Samples
Collection
Identifier: MSS-411-BC
Scope and Content
This collection consists of advertising samples including, but not limited to greeting cards, labels, invitations, announcements, brochures, maps, and letterheads. The majority of the collection focuses on businesses, politics, tourism, and events in the Albuquerque, Santa Fe, and surrounding areas, but there is a representation of material from throughout the State of New Mexico.
The addition to the collection contains a sampling of materials similar to those contained in the original collection. A significant portion of the materials in the addition were printed by Valliant Printing Company. The addition may have been part of the original collection; existing documentation states that the collection was divided into three separate collections in 1982, but does not detail what those three collections are. Item numbers for the original collection have been maintained in this inventory. An oversized folder contains 4 folders of materials from the addition.
The addition to the collection contains a sampling of materials similar to those contained in the original collection. A significant portion of the materials in the addition were printed by Valliant Printing Company. The addition may have been part of the original collection; existing documentation states that the collection was divided into three separate collections in 1982, but does not detail what those three collections are. Item numbers for the original collection have been maintained in this inventory. An oversized folder contains 4 folders of materials from the addition.
Dates
- 1933-1972
Creator
- Ward Hicks Advertising (Organization)
Language of Materials
English.
Access Restrictions
The collection is open for research.
Copy Restrictions
Limited duplication of CSWR material is allowed for research purposes. User is responsible for compliance with all copyright, privacy, and libel laws. Permission is required for publication or distribution.
Institutional History
Ward Hicks Advertising operated in Albuquerque from the late 1920's until the early 1980's. Their advertising management services were used by businesses including the New Mexico State Tourist Bureau, Albuquerque Civic Council, Albuquerque Bus Company, Albuquerque Gas and Electric Company, Albuquerque National Bank, Coronado Cuarto Centennial Committee, and Valliant Printing Company. Ward Hicks Advertising provided the gamut of advertising services including planning and executing ad campaigns; handling appropriations for local advertising; providing lay-out, design and text for print, radio, and television; designing letterheads, envelopes, labels, etc.; managing mailing lists; and acting as purchasing agents for related services including printing, photo-engraving, photography, commercial art.
Extent
1 box (1 cu. ft.), plus 1 oversized folder
General
The oversize folder contains 4 mylar folders labeled A, B, C and D.
Creator
- Ward Hicks Advertising (Organization)
- Title
- Finding aid of the Ward Hicks Advertising Printing Samples, 1933-1972
- Status
- Approved
- Author
- Processed by B. Silbergleit (addition)
- Date
- ©2000
- Language of description
- English
- Script of description
- Latin
- Language of description note
- Finding aid is in English
Revision Statements
- June 28, 2004: PUBLIC "-//University of New Mexico::Center for Southwest Research//TEXT (US::NmU::MSS 411 BC::Ward Hicks Advertising Printing Samples)//EN" "nmu1mss411bc.sgml" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15).
- Monday, 20210524: Attribute normal is missing or blank.
Repository Details
Part of the UNM Center for Southwest Research & Special Collections Repository
Contact:
University of New Mexico Center for Southwest Research & Special Collections
University Libraries, MSC05 3020
1 University of New Mexico
Albuquerque NM 87131
505-277-6451
cswrref@unm.edu
University of New Mexico Center for Southwest Research & Special Collections
University Libraries, MSC05 3020
1 University of New Mexico
Albuquerque NM 87131
505-277-6451
cswrref@unm.edu